What is The Thoughtful Traveller Day?

In 2021, the tourism industry lost 1.78 trillion Euros due to the pandemic. All over the world, many jobs were lost and businesses closed forever. All in all, the effect was felt globally, but countries with economies that depend on tourism were impacted the most.

Now that the tourism industry has opened back up, these countries and their local businesses need your support more than ever. One small way you can do that is to leave a review.

Over a third of tourists from the UK need to read between four and 10 positive reviews before they are willing to visit a small business abroad, and two in five UK adults would not commit to visiting a foreign restaurant or tourist attraction without reading an online review.

When is The Thoughtful Traveller Day 2026?

The Thoughtful Traveller Day 2026 will be taking place on the 12th August 2026.

How to get involved in The Thoughtful Traveller Day.

Leaving a review for a small business while abroad can mean the difference between them winning or losing a customer – so today, on The Thoughtful Traveller Day, we urge you to think back to the businesses you loved while you were on holiday but haven’t yet reviewed. Whether it was a café, a back street restaurant or a market stall, if you can find them on any review site then please leave a positive review and inspire other travellers to shop, eat or visit there.

Don’t forget to show your support for this awareness day by using the hashtag #TheThoughtfulTraveller in your review!